Citizen Mens Stainless Steel Quartz Watch, Gold-Tone (Model: BI5012-53E)

Gold-tone-stainless-steel product details are from Japan. The Citizen quartz men's watch features a gold tone stainless steel case and bracelet with a black dial and date feature. The mineral crystal watch is water-resistant up to WR50/5Bar/166ft. The primary material is gold-tone stainless steel, with a primary color of gold tone. The movement is conventional battery G111 Quartz.

Since its establishment in 1930, CITIZEN has embraced a multicultural mindset that encourages excellence and innovation. The brand name reflects a deep reverence for craftsmanship and is recognized globally by citizens. As global citizens, we feel a responsibility to promote positive change and continuous evolution through our work. We are committed to welcoming the challenges of the future.

As a true watchmaking manufacture, CITIZEN oversees the complete manufacturing process, from creating individual components to the final assembly of the watch. This artisanal approach to watchmaking involves pushing technological boundaries and exploring new possibilities based on extensive experience.

A significant technological breakthrough for CITIZEN was the development of the Eco-Drive watch, which harnesses light as a power source. Introduced in 1995, the Eco-Drive eliminated the need for battery replacements, making it especially beneficial in areas without access to specialized batteries. This innovation allowed individuals worldwide to enjoy wearing and using CITIZEN watches without restrictions.

Under the product development policy, "The Fusion of Technology and Beauty," CITIZEN continues to merge cutting-edge technology with exquisite design to inspire individuals to be their best at all times.

CITIZEN has launched a new campaign in partnership with Wieden+Kennedy, titled "Better Starts Now." This initiative is centered around the belief that improvement is always possible, regardless of who you are or what you do. The campaign emphasizes the infinite nature of "better" and "now," encouraging individuals to pursue continual improvement in the present moment.

The brand's commitment to progress is evident in the new global brand movie, identity, and website, all of which embody the "Better Starts Now" philosophy. By communicating this belief to the world, CITIZEN continues to inspire positive change and ongoing evolution.

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